4 Employers React to Real Architecture Portfolios
Bespokers Ryan Barton, Krista Shearer and Misty Waters sat down with Woods Bagot Senior Associate, Matt Reynolds to discuss what makes a great portfolio.
In architecture, we are trained to obsess over the details of a building, yet we often overlook the details of how we present ourselves.
Even small things like a spelling mistake can be a signal to a hiring manager that a candidate may lack the self-checking discipline required for technical practice.
Matt Reynolds, Krista Shearer, Misty Waters and Ryan Barton recently sat down to review three real portfolios, looking for the friction points between a designer’s intent and an employer’s reality.
The common pitfalls are often the result of misplaced effort. Many designers present “huge, glossy projects” but provide no context regarding their specific role, rendering the work effectively useless for evaluation.
A portfolio is a piece of communication design before it is a gallery of work.
If the layout is chaotic, an employer may never move past the visual noise to consider the actual content. To find success in a competitive pile, the strategy must be one of precision.
The goal of a portfolio is not to tell your entire career story, but to provide enough clarity and intrigue to earn an interview.
Here are five tips from real employers to help you get started.
1. Start Strong
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Begin each project with your strongest wide-angle “hero shot” to capture immediate attention.
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This primary image establishes context and provides a visual anchor that helps employers ground subsequent plans and diagrams.
Aasif Shadman
2. Consistency
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Develop a recognisable rhythm by using consistent cover pages, standard font hierarchies, and clear logos for software.
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Uniformity allows hiring managers to focus on the quality of the work itself rather than struggling to navigate the document.
3. Label Projects Clearly
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Clearly distinguish professional work from personal or student projects.
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For professional projects, define your specific contribution.
Beatriz TL Soares
4. Use Bullet Points
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Avoid the “essay trap” by replacing long paragraphs with bullet points or leader text that points to specific elements in an image.
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Let graphics, diagrams, and image sequences do the heavy lifting to communicate the project’s story.
- The portfolio is about capturing attention and landing an interview. You can discuss your projects at length at interview.
5. Show Technical Work
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Include technical drawings such as exploded axonometrics, sections, and construction details alongside glossy renders.
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Demonstrating technical proficiency proves you can contribute to project delivery, which is a primary requirement for early-career hires.
Jack Moreline
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