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100% Design 2026

The UK's largest design trade show returns to Olympia London in September, covering interiors, workplace, kitchens and emerging brands across four days.

Location: Olympia London, London

Date: 19 September 2026 to 22 September 2026

100% Design is the UK’s largest dedicated design trade show, held annually at Olympia London. The 2026 edition takes place from 19 to 22 September, presenting exhibitors across five sections: Interiors, Workplace, Kitchens and Bathrooms, Design and Build, and Emerging Brands. The show draws national and international furniture, lighting, flooring and finishing brands alongside a substantial programme of talks and feature installations.

Taking place during London Design Festival, 100% Design operates at the professional end of the LDF calendar, with a strong focus on specification-ready product and direct trade access. Architects, interior designers, developers and contractors routinely attend to review new collections and meet suppliers, making the show one of the more practically useful events in the London design year.

The Emerging Brands section has historically provided one of the better platforms in the UK for independent studios and manufacturers to reach a professional specifying audience, and typically merits particular attention for those tracking where product design is heading over the next two to three years.

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